Graduation exam · auto-scored
Pass this, then you may send.
Sample ICP: founders at 2–20 person B2B SaaS who already run Instantly or Apollo. The seat drafts. The exam scores. Four of five checks must pass. A miss is not sent.
ICP locked
- Title: Founder / CEO at 2–20 person B2B SaaS
- Stack: Instantly, Apollo, or a similar sequencer
- Pain: volume is up, replies and meetings are not, domain reputation is the leak
- Offer: one outbound-email seat that does not send until it graduates
Five checks. Need 4.
1 · Names the buyerFounder, CEO, or the sequencer they actually run. “Businesses like yours” is not a buyer.
2 · Names the leakReplies, meetings, domain reputation, or volume that is not converting. “Grow revenue with AI” is a category ad.
3 · States the gateGraduate, exam, or “before it sends.” The product is the gate, not a generic AI claim.
4 · One concrete askThis week, or a short walkthrough. “Sometime” is not a meeting.
5 · No spray costumeNo fake praise, no “Hi there,” no “love your product,” no open-ended quick call.
Agent draft · attempt 1
Same rubric every time. Spray fails on purpose so you can see the rewrite.