LiveGrad use cases: SaaS founders, boutique agencies, fractional CROs

01

SaaS founders

The problem

You are the sales team. You bought a sequencer, loaded a list, and sent a lot. Volume went up. Replies and meetings did not. Now you are not sure your domain still lands in the inbox, and you do not have time to write every email by hand.

How a seat works for you

You fill in the ICP once: the titles you sell to, company size, the tools they run, the leak you fix.
The seat trains on your offer and has to pass the exam before it sends anything.
Tom reviews the first sequence with you. After that, a weekly summary keeps you in the loop without daily babysitting.

Which seat fits

Starter for one ICP. Growth if you want to test two segments or need meetings to sync to your CRM.

Example graduated first lineIllustrative · not a real send

Priya — if your trial signups are steady but sales calls aren't, the problem is usually the follow-up, not the funnel.

Names the buyer (a founder with a trial), names the leak (trials not becoming calls). The rest of the email carries the gate and one ask.

02

Boutique agencies

The problem

Your clients pay you for pipeline, and your reputation rides on every email sent in their name. Generic tools make it easy to send a lot and hard to send well. One spray campaign can cost you a client and their domain.

How a seat works for you

Each client or campaign gets its own agent, trained on that client's ICP and offer.
Every agent sits the exam on its own. A client's seat cannot send until it passes.
The exam gives you something plain to show the client: what each check means and why a draft passed.

Which seat fits

Growth for two clients or campaigns. Scale for up to five.

Example graduated first lineIllustrative · not a real send

Marcus — most 10-person accounting firms we talk to lose new clients in the two weeks between the first call and the signed engagement letter.

Written for a hypothetical agency client that sells to small accounting firms. Buyer and leak are named in one sentence.

03

Fractional CROs

The problem

You come into a company for a few months and need pipeline fast. Hiring and ramping an SDR takes longer than your engagement. Plugging in a spray tool puts the client's domain at risk on your watch.

How a seat works for you

Stand up a seat per client in days, not a hiring cycle. Card checkout, monthly, cancel anytime.
Use the ICP form to force the clarity you would push for anyway: one buyer, one leak, one ask.
The weekly rhythm gives you something concrete to bring to the client's leadership meeting.

Which seat fits

Starter for a single client. Scale if you run several engagements at once.

Example graduated first lineIllustrative · not a real send

Dana — when a Series A team's pipeline review is mostly deals older than 90 days, the next quarter usually gets decided in the first three weeks of outbound.

Written for a hypothetical fractional-CRO client selling to Series A sales leaders. Specific buyer, specific leak, no flattery.

Not a fit

LiveGrad is probably not for you if you want the most emails per dollar, need a large enterprise rollout with security reviews and an annual contract, or do not yet know who your buyer is. We would rather tell you now.

Names and first lines on this page are made-up examples to show the format. They are not customers or real emails. See how LiveGrad compares or pricing.

Graduate first. Then send.

Pick a seat, pay by card, and kickoff starts right after checkout. Questions go to tom@fxginteractive.com.

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